Getting
the House Ready to Sell
Introduction
When conversing with real estate agents, you will
often find that when they talk to you about buying real estate, they will refer
to your purchase as a "home." Yet if you are selling property, they
will often refer to it as a "house."
There is a reason for this. Buying real estate is often an emotional decision,
but when selling real estate you need to remove emotion from the equation.
You need to think of your house as a marketable commodity. Property. Real
estate. Your goal is to get others to see it as their potential
home, not yours. If you do not consciously make this decision, you can
inadvertently create a situation where it takes longer to sell your property.
The first step in getting your home ready to sell is to
"de-personalize" it.
De-Personalize the Property
The reason you want to
"de-personalize" your home is because you want buyers to view it as their
potential home. When a potential homebuyer sees your family photos
hanging on the wall, it puts your own brand on the home and momentarily shatters
their illusions about owning the house. Therefore, put away family photos,
sports trophies, collectible items, knick-knacks, and souvenirs. Put them in a
box. Rent a storage area for a few months and put the box in the storage unit.
Do not just put the box in
the attic, basement, garage or a closet. Part of preparing a house for sale is
to remove "clutter," and that is the next step in preparing your house
for sale.
Getting the House
Ready to Sell
Uncluttering the House
This is the hardest thing for most people to do
because they are emotionally attached to everything in the house. After years of
living in the same home, clutter collects in such a way that may not be evident
to the homeowner. However, it does affect the way buyers see the home, even if
you do not realize it. Clutter collects on shelves, counter tops, drawers,
closets, garages, attics, and basements.
Take a step back and pretend you are a buyer. Let
a friend help point out areas of clutter, as long as you can accept their views
without getting defensive. Let your agent help you, too.
Kitchen Clutter
The kitchen is a good place to start removing
clutter, because it is an easy place to start. First, get everything off the
counters. Everything. Even the toaster. Put the toaster in a cabinet and take it
out when you use it. Find a place where you can store everything in cabinets and
drawers. Of course, you may notice that you do not have cabinet
space to put everything. Clean them out. The dishes, pots and pans that rarely
get used? Put them in a box and put that box in storage, too.
You see, homebuyers will open all your cabinets
and drawers, especially in the kitchen. They want to be sure there is enough
room for their "stuff." If your kitchen cabinets, pantries, and
drawers look jammed full, it sends a negative message to the buyer and does not
promote an image of plentiful storage space. The best way to do that is to have
as much "empty space" as possible.
For that reason, if you have a "junk
drawer," get rid of the junk. If you have a rarely used crock pot, put it
in storage. Do this with every cabinet and drawer. Create open space.
If you have a large amount of foodstuffs crammed
into the shelves or pantry, begin using them – especially canned goods. Canned
goods are heavy and you don’t want to be lugging them to a new house, anyway
– or paying a mover to do so. Let what you have on the shelves determine your
menus and use up as much as you can.
Beneath the sink is very critical, too. Make sure
the area beneath the sink is as empty as possible, removing all extra cleaning
supplies. You should scrub the area down as well, and determine if there are any
tell-tale signs of water leaks that may cause a homebuyer to hesitate in buying
your home.
Closet Clutter
Closets are great for accumulating clutter,
though you may not think of it as clutter. We are talking about extra clothes
and shoes – things you rarely wear but cannot bear to be without. Do without
these items for a couple of months by putting them in a box, because these items
can make your closets look "crammed full." Sometimes there are
shoeboxes full of "stuff" or other accumulated personal items, too.
Furniture Clutter
Many people have too much furniture in certain
rooms – not too much for your own personal living needs – but too much to
give the illusion of space that a homebuyer would like to see. You may want to
tour some builders’ models to see how they place furniture in the model homes.
Observe how they place furniture in the models so you get some ideas on what to
remove and what to leave in your house.
Storage Area Clutter
Basements, garages, attics,
and sheds accumulate not only clutter, but junk. These areas should be as empty
as possible so that buyers can imagine what they would do with the space. Remove
anything that is not essential and take it to the storage area.
Or have a garage sale.
The Rest of the Home's
Interior
Plumbing and Fixtures
All your sink fixtures should look shiny and new.
If this cannot be accomplished by cleaning, buy new ones where needed. If you
don’t buy something fancy, this can be accomplished inexpensively and they are
fairly easy to install. Make sure all the hot and cold water knobs are easy to
turn and that the faucets do not leak. If they do, replace the washers. It is
not difficult at all.
Check to make sure you have good water pressure
and that there are no stains on any of the porcelain. If you have a difficult
stain to remove, one trick is to hire a cleaning crew to go through and clean
your home on a one-time basis. They seem to be wonderful at making stains go
away.
Ceilings, Walls and Painting
Check all the ceilings for water stains.
Sometimes old leaks leave stains, even after you have repaired the leak. Of
course, if you do have a leak, you will have to get it repaired, whether it is a
plumbing problem or the roof leaks.
You should do the same for
walls, looking for not only stains, but also areas where dirt has accumulated
and you just may not have noticed. Plus, you may have an outdated color scheme.
Painting can be your best investment when selling
your home. It is not a very expensive operation and often you can do it
yourself. Do not choose colors based on your own preferences, but based on what
would appeal to the widest possible number of buyers. You should almost always
choose an off-white color because white helps your rooms appear bright and
spacious.
Carpet and Flooring
Unless your carpet appears old and worn, or it is
definitely an outdated style or color, you probably should do nothing more than
hire a good carpet cleaner. If you do choose to replace it, do so with something
inexpensive in a fairly neutral color.
Repair or replace broken floor tiles, but do not
spend a lot of money on anything. Remember, you are not fixing up the place for
yourself. You want to move. Your goal is simply to have as few negative
impressions upon those who may want to purchase your property.
Windows and Doors
Check all of your windows to make sure they open
and close easily. If not, a spray of WD40 often helps. Make sure there are no
cracked or broken windowpanes. If there are, replace them before you begin
showing your home.
Do the same things with the doors – make sure
they open and close properly, without creaking. If they do, a shot of WD40 on
the hinges usually makes the creak go away. Be sure the doorknobs turn easily,
and that they are cleaned and polished to look sharp. As buyers go from room to
room, someone opens each door and you want to do everything necessary to create
a positive impression.
Odor Control
For those who smoke, you
might want to minimize smoking indoors while trying to sell your home. You could
also purchase an ozone spray that helps to remove odors without creating a
masking odor.
Pets of all kinds create
odors that you may have become used to, but are immediately noticeable to those
with more finely tuned olfactory senses. For those with cats, be sure to empty
kitty litter boxes daily. There are also products that you can sprinkle in a
layer below the kitty litter that helps to control odor. For those with dogs,
keep the dog outdoors as much as possible. You might also try sprinkling carpet
freshener on the carpet on a periodic basis.
Costs of Repairs
Do not do anything expensive, such as remodeling.
If possible, use savings to pay for any repairs and improvements – do not go
charging up credit cards or obtaining new loans. Remember that part of selling a
house is also preparing to buy your next home. You do not want to do anything
that will affect your credit scores or hurt your ability to qualify for your
next mortgage.
The Exterior of the House
Most real estate advice tells you to work on the
outside of the house first, but unless there is a major project involved, we
believe it is best to do it last. There are two main reasons for this. First,
the first steps in preparing the interior of the house are easier. They also
help develop the proper mindset required for selling - beginning to think of
your "home" as a marketable commodity. Second, the exterior is the
most important. A homebuyer’s first impression is based on his or her view of
the house from the real estate agent’s car.
So take a walk across the street and take a good
look at your house. Look at nearby houses, too, and see how yours compares.
Landscaping
Is your landscaping at least average for the
neighborhood? If it is not, buy a few items and plant them. Do not put in trees.
Mature trees are expensive, and you will not get back your investment. Also,
immature trees do not really add much to the appearance value of the home.
If you have an area for
flowers, buy mature colorful flowers and plant them. They add a splash of
vibrancy and color, creating a favorable first impression. Do not buy bulbs or
seeds and plant them. They will not mature fast enough to create the desired
effect and you certainly don’t want a patch of brown earth for homebuyers to
view.
Desert landscape should be
clean and neatly raked. Lawn areas should be evenly cut, freshly edged, well
watered, and free of brown spots. If there are problems with your yard, you
should probably take care of them before working on the inside of your home. An
un-kept yard will detract from the “curb appeal” of your house.
House Exterior
The big decision is whether
to paint or not to paint. When you look at your house from across the street,
does it look tired and faded? If so, a paint job may be in order. It is often a
very good investment and really spruces up the appearance of a house, adding
dollars to offers from potential homebuyers.
When choosing a color, it
should not be something garish and unusual, but a color that fits well in your
neighborhood. Of course, the color also depends on the style of your house, too.
For some reason, different shades of yellow seem to illicit the best response in
homebuyers, whether it is in the trim or the basic color of the house.
As for the roof, if you know your house has an
old leaky roof, replace it. If you do not replace a leaky roof, you are going to
have to disclose it and the buyer will want a new roof, anyway. Otherwise, wait
and see what the home inspector says. Why spend money unnecessarily?
The Back Yard
The back yard should be
tidy. If you have a pool or spa, keep it freshly maintained and constantly
cleaned. For those that have dogs, be sure to constantly keep the area clear of
"debris." If you have swing sets or anything elaborate for your kids,
it probably makes more sense to remove them than to leave them in place. They
take up room, and you want your back yard to appear as spacious as possible,
especially in newer homes where the yards are not as large.
The Front Door & Entryway
The front door should be
especially sharp, since it is the entryway into the house. Polish the door
fixture so it gleams. If the door needs refinishing or repainting, make sure to
get that done.
If you have a cute little plaque or shingle with
your family name on it, remove it. Even if it is just on the mailbox. You can
always put it up again once you move. Get a new plush door mat, too. This is
something else you can take with you once you move.
Make sure the lock works
easily and the key fits properly. When a homebuyer comes to visit your home, the
agent uses the key from the lock box to unlock the door. If there is trouble
working the lock while everyone else stands around twiddling their thumbs, this
sends a negative first impression to prospective homebuyers.
When
Your Selling Price is too High, Beware!
Meeting With Realtors
So you’ve decided to sell your home and have a
fairly good idea of what you think it is worth. Being a sensible home seller,
you schedule appointments with three local listing agents who’ve been hanging
stuff on your front doorknob for years. Each Realtor comes prepared with a
"Competitive Market Analysis" on fancy paper and they each recommend a
specific sales price.
Amazingly, a couple of the Realtors have come up
with prices that are lower than you expected. Although they back up their
recommendations with recent sales data of similar homes, you remain convinced
your house is worth more. When you interview the third agent’s figures, they
are much more in line with your own anticipated value, or maybe even higher.
Suddenly, you are a happy and excited home seller, already counting the money.
But which Realtor do you
choose?
If you’re
like many people, you pick Realtor number three. This is an agent who seems
willing to listen to your input and work with you. This is an agent that cares
about putting the most money in your pocket. This is an agent that is willing to
start out at your price and if you need to drop the price later, you can do that
easily, right? After all, everyone else does it!
The truth is that you may have just met an agent
engaging in a questionable sales practice called "buying a listing."
He "bought" the listing by suggesting you might be able to get a
higher sales price than the other agents recommended. Most likely, he is quite
doubtful that your home will actually sell at that price. The intention from the
beginning is to eventually talk you into lowering the price.
Why do agents "buy" listings? There are basically
two reasons. A well-meaning and hard working agent can feel pressure from a
homeowner who has an inflated perception of his home’s value. On the other
hand, there are some agents who engage in this sales practice routinely.
Behind the Scenes
Whichever the case, if you start out with too
high a price on your home, you may have just added to your stress level, and
selling a home is stressful enough. There will be a lot of "behind the
scenes" action taking place that you don’t know about.
Contrary to popular opinion, the listing agent
does not usually attempt to sell your home to a homebuyer. That isn’t very
efficient. Listing agents market and promote your home to the hordes of other
local agents who do work with homebuyers, dramatically increasing
your personal sales force. During the first couple of weeks your home should be
a flurry of activity with buyer’s agents coming to preview your home so they
can sell it to their clients.
If the price is right.
Types of Listings
There are several different types of listing
contracts, but very few of them are used. The "Exclusive Right to
Sell" is the most common, but there is the "open listing," the
"exclusive agency listing," and the "one-time show."
Open Listing
The "open listing" is mostly used by
people trying to sell their home by owner who are also willing to work with real
estate agents. Basically, it gives a real estate agent the right to bring buyers
around to view your home. If their client buys your home, the agent earns a
commission. There is nothing exclusive about an open listing and a home seller
can give out such listings to every agent who comes around.
For that reason, no agent is going to market your
home or put it in the Multiple Listing Service. If your home fits the criteria
for one of their clients, and it is convenient, they may be willing to show it
to their client. That is all an "open listing" is good for.
One-Time Show
A "one-time show" is similar to an open
listing in many respects, as it is most often used by real estate agents who are
showing a FSBO (for sale by owner) to one of their clients. The home seller
signs the agreement, which identifies the potential buyer and guarantees the
agent a commission should that buyer purchase the home. This prevents the buyer
and seller from negotiating directly later and trying to avoid paying the agent’s
commission
As with an open listing, agents will not be
spending money on marketing your home and it will not be placed in the Multiple
Listing System.
Exclusive Agency Listing
An "exclusive agency" listing allows an
agent to list and market your home, guaranteeing them a commission if the house
sells through any real estate agent or company. It also allows sellers to seek
out buyers on their own.
This is not a popular type of listing agreement.
The reason is that there is not much incentive for agents to spend money
marketing your home. If you come up with your own buyer, they have spent money
they cannot earn back through the real estate commission. Plus, it is too easy
for a greedy buyer to go around the agent and negotiate directly with the
seller.
If you find an agent willing to accept such a
listing, do not expect too much from them. They will probably just place it in
the Multiple Listing Service and sit around to see if something happens. A good
agent would never accept such a listing, and you probably want a good agent.
Exclusive Right to Sell
Giving a real estate agent the "exclusive
right to sell" your property does not mean that there will not be other
agents involved. Your agent is the listing agent and part of his or her job is
to market your home to other agents who work with buyers. Those agents will show
your home to their clients. Regardless of who sells the home, even if you sell
it yourself to a friend at work, your listing agent will earn a commission.
An exclusive right to sell is the only type of
listing an effective real estate agent will accept. This is because they have a
reasonable expectation of earning back any money they spend on promoting and
marketing your property.
Details of a Listing Contract
Obviously the name of the seller and the property
address will be included in the listing contract. There are many other things
that are included, too, and you should be aware of them.
Price and Terms of Sale
When setting the terms of sale, the main thing
you are concerned with is the price. You should have a basic idea of what your
home is worth by keeping track of other sales in the neighborhood. Plus, you
have probably interviewed at least two real estate agents and they have given
you their own ideas. Exercise great care in determining your asking price,
making sure not to set it too high or too low.
In addition to the price, you will disclose what
personal property, if any, goes with the house when you sell it. Personal
property is anything that is not attached or fixed to the home, such as washers,
dryers, refrigerators, and so on.
There may be some item that is considered
"real property" that you do not intend to include in the sale. Real
property is anything that is attached to the home. For example, you may have a
chandelier that has been in your family for generations and you take it from
home to home when you move. Since the chandelier is attached to the house, it is
considered "real property" and a reasonable buyer would normally
expect it to go with the house. The listing contract should make clear that it
does not, and your agent should also enter this information with the Multiple
Listing Service.
Real Estate Commission
In most areas there is a "customary"
percentage that real estate agents expect to earn as a commission. Usually, it
is six percent of the sales price. In some areas it can be as high as seven
percent. However, just like anything else in real estate, this amount is
negotiable. When completing the listing agreement, you and your agent will agree
on the amount of the real estate commission.
The listing contract also specifies when the
commission is earned. If a buyer presents an offer that meets your listing price
and terms, the agent has effectively earned the commission. If a buyer presents
an offer and you reach agreement on price and terms through counter-offers, the
agent has also earned his or her commission.
Multiple Listing Service
Your listing contract should specify whether or
not the house will be listed with the local MLS (multiple listing service). It
is definitely in your interest to have the house listed. This is because your
sales force is automatically multiplied by however many agents are members of
the local MLS. If your house is not listed, then you only have one agent working
for you instead of many.
Agency Duties of a Listing Agent
The listing contract will specify that your agent
is acting as a "seller’s agent." This means that, in the sale of
your house, they are working for you and only you. However, there may be times
when your listing agent has a client who wants to buy your home. For that
reason, there is a little "wiggle room" in the listing contract. If
your agent also represents the buyer, the listing contract should specify that
they provide an additional disclosure that details their duties as a dual agent.
The contract also provides permission for your
listing agent to act as an agent for others on other transactions. They can
continue to list other properties, and represent buyers looking at other homes.
Lockbox
A lockbox is a basically a padlock with a cavity
inside where a key to your home can be placed. Only someone with an electronic
key or the combination can get into the lockbox and access the key. Having a
lockbox available at your house makes it easy for other agents to get access to
your house.
Without the
lockbox, agents representing buyers would have to set appointments to meet you
or your agent at the house so they could gain access and view the home. This
would be inconvenient. Since almost every other house does have a lockbox
available, if you do not allow one most agents will simply not show your
property. You will miss out on lots of potential buyers.
The listing contract specifies whether you allow
a lockbox or not. It is locked into place, usually on the front door and cannot
be removed. Only other agents can access the key that is located within the
lockbox.
The Listing Agent -
Preliminary Marketing of Your Home
The
"Real" Role of a Listing Agent
When you bought your home, you probably used the
services of a real estate agent. You found that agent through a referral from a
friend or family member, or through some sort of advertising or marketing. The
agent helped you in many ways and eventually you found the house of your dreams,
made an offer, closed the deal, and moved in.
For whatever reason, now it is time to sell your
home and you need a real estate agent again. Many home sellers, especially those
selling their first home, tend to think all agents are similar to the one that
helped them buy their home.
Although real
estate agents can (and do) work with both buyers and sellers, most tend to
concentrate more on one than the other. They specialize. When you bought your
home, you probably worked with a "selling agent" – an agent that
works mostly with buyers. Because of the nature of real estate advertising and
marketing, the public’s main image of the real estate profession is that of
the selling agent.
As a result, many homeowners expect their listing
agent to do the same things that a selling agent does – find someone to buy
their home. After all, they do the things you would expect if they were
searching for buyers. A
sign goes up in the front yard. Ads are placed in the local newspaper and real
estate magazines. Your agent holds an open house on the weekend. Your house is
proudly displayed on the Internet.
But this is only "surface" marketing.
More important activity occurs behind the scenes. After the "for sale"
sign goes up and flyers are printed, your agent’s main job is to market your
home to other agents, not to homebuyers.
The "For Sale" Sign
It seems fairly obvious that when you put your
house up for sale that your agent will put a "for sale" sign in the
front yard. The sign will identify the agent’s company, the agent, and have a
phone number so prospective buyers can call and get information.
Signs are great at generating phone calls, even
if very few actually purchase the home they call about. However, you might be
one of the lucky ones. For that reason, you should determine what happens when
someone calls the number on the sign. Does a live person answer the phone or
does the call go to a voicemail or recorder?
You want someone to answer the phone while the
caller is "hot." When buyers call the number on the sign, the call
should go to a live person who can answer questions immediately. A potential
buyer may be on the street outside your home, placing the call using a cell
phone.
Also, take a look at the sign and see if it seems
more interested in generating calls from buyers, or if it seems more oriented
toward advertising your agent’s listing services to your neighbors.
Flyers and a
Brochure Box
Your agent
should prepare a flyer that displays a photo and provides details about your
house. There should also be a phone number so buyers can contact your agent to
get additional information. The flyers should be displayed in a prominent
location in your home and also in a brochure box attached to the "for
sale" sign.
The brochure box is convenient for those buyers
who drive by and just happen to see the "for sale" sign in front of
your house. It provides enough information so they can determine if they want to
follow up with a phone call or inform their own agent they are interested in
your house.
The Listing Agent - Marketing Your Home to
Other Agents
The Multiple
Listing Service
Even before the sign is up and the brochures are
ready, your agent should list your property with the local MLS (Multiple Listing
Service). The MLS is a database of all the homes listed by local real estate
agents who are members of the service, which is practically all of the local
agents.
Important information about your property is
listed here, from general data such as square footage and number of rooms, to
such details as whether you have central air conditioning or hard wood flooring.
There should also be a photo, and a short verbal description of what makes your
house "special."
Agents search the database for homes that fit the
price range and needs of their clients. They pay special attention to homes that
have been recently placed on the market, which is one reason you get a lot of
attention when your house is first listed. Many agents will want to preview the
home before they show it to their clients.
The main point about having your house listed in
the MLS is that you expand your sales force by the number of local MLS members.
Instead of having just one agent working for you, now you may have hundreds or
more, depending on the size of your community.
The listing agent’s main job to make sure that
the other MLS members know about your house. This is accomplished through
listing your house in the Multiple Listing Service, broker previews and
advertising targeted toward other agents, not homebuyers.
Office Flyers
Your agent will undoubtedly prepare flyers about
your property so that prospective homebuyers can be informed about the
attractive features of your house. These flyers (or similar ones) should also be
sent to all the local real estate offices, too. Most areas have a weekly flyer
service that delivers advertisements to all of the local offices. Since agents
get these flyers every week, they do not always look at them. However, a large
percentage of them do. Some agents will keep the flyer and bring buyers to your
house.
The flyer should be done professionally and
photocopy well. Ask your agent to show you copies of office flyers they have
done in the past.
The Listing Agent - Marketing Your Home to
Homebuyers
Advertising in
General
Every home seller likes to be assured that their
listing agent or the real estate company will run ads featuring their home.
Newspaper ads could be large display ads with lots of listings or small
classified ads featuring just your property. Ads may also appear in local real
estate magazines and your listing will also show up on the Internet.
Of course the agents and companies will run ads
featuring your house, but not for the reasons you expect.
You see, the main job of advertising is not to
sell your house directly. Advertising creates phone calls and some of those
callers become clients of the agents answering the calls. This builds up a pool
of homebuyers looking for property in general, all represented by selling
agents. Multiply this by all the agents and companies who also advertise homes,
and there is a large pool of homebuyers in the market at any given time – all
of whom are represented by selling agents.
The agents representing those homebuyers know
about your home because it is listed in the Multiple Listing Service, has been
on office and broker preview, and because your agent may have also sent flyers
to all the local real estate offices.
The agents match up their clients with available
homes, one of which may be yours. Then they show the homes to their clients, who
eventually make an offer on one. That is how your house gets sold. Ads
create a pool of clients, one of which buys your home. Ads do not usually sell
your house directly.
Real Estate Office
Advertising
As mentioned
previously, advertising your home in newspapers and magazines rarely sells your
home directly. More likely than not, the buyer who eventually purchases your
home will have called on a totally different house. The same thing happens with
buyers who call on your house. They will probably buy something else.
You still want to be certain the real estate
company selling your house runs ads in the local and major newspapers, whether
they feature your house or not. The ads generate phone calls to the real estate
office, and if those agents viewed your house on the office preview, they will
be familiar with it. This is how your property is sold.
Or you could be one of the lucky ones – someone
calling on your house may actually end up buying it.
You should also realize that when a company
advertises the homes they have for sale, there is more than one objective. Sure,
the real estate office wants to generate phone calls and sell houses, but the
advertising also shows home sellers how effectively they market properties. This
impresses not only you, but others who may be thinking of selling their home.
The advertising brings in more listings, which
generate more ad calls, which produces more buyers….and that is how real
estate advertising really works.
Individual Agent
Advertising to Homebuyers
Individual agents may advertise your home for the
same reasons as companies do. They usually advertise in classified ads or in
specialty magazines featuring houses available for sale.
As in other types of advertising, these ads
rarely sell your home. Once again, the main goals of advertising are to
accumulate homebuyers as clients, and to impress you and future home sellers
with how well they market their listings. Some agents actually do sell their own
listings, but not that often.
It is much more productive and beneficial if your
listing agent directs most of his or her marketing efforts toward other agents.
Since this is "behind the scenes" marketing that you don’t actually
see, it is often difficult for you to measure how hard the agent is working for
you.
It is a mistake to measure your agent’s
effectiveness solely by counting the number of newspaper and magazine ads
featuring your property.
Neighborhood
Announcements
When you first list your home many agents send
"announcements" to all of the other houses in your neighborhood. This
can be done in the form of postcards, a letter, or flyers left hanging on the
front door. These are important because your neighbors might have friends who
are looking to buy a house.
The announcements create "word of
mouth" advertising, which is the best kind.
Open Houses
An open house when your property is first placed
on the market can be very important, but not for the reasons most homeowners
think. Just like with advertising, most visitors to open houses rarely buy the
house they come to look at. They may not even know the price of your home when
they stop by to visit – they probably just followed an "Open House"
sign to your door.
An open house performs a similar function to the
neighborhood announcements – it lets all of your neighbors know that your
house is for sale, and it practically invites them to come "take a
look." Being generally nosy, a lot of your neighbors will take advantage of
the invitation.
And they may tell their friends about your house,
creating more "word of mouth" advertising.
Of course, there are other reasons for holding
open houses, too. Listing agents who "farm" a particular neighborhood
use them as an opportunity to meet with other local homeowners who will someday
be selling their home. Your agent may hope to list their homes in the future.
Open houses held after your home has been on the
market awhile do not usually serve a useful purpose in selling your home. Most
of the neighbors already know your house is for sale and open house visitors
rarely buy the homes they visit.
However, if you really want more open houses,
your listing agent may allow other agents to hold it open. Open houses attract
prospective homebuyers and agents hope to convince some of those homebuyers to
become their clients.
Showing the House
Your house should always be available for show,
even though it may occasionally be inconvenient for you. Let your listing agent
put a lock box in a convenient place, to make it easy for other agents to show
your home to homebuyers. Otherwise, agents will have to schedule appointments,
which is an inconvenience. Most will just skip your home to show the house of
someone else who is more cooperative.
Most agents will call and give you at least a
couple of hours notice before showing your property. If you refuse to let them
show it at that time, they will just skip your house. Even if they come back
another time, it will probably be with different buyers and you may have just
lost a chance to sell your home.
Try Not to be Home
Homebuyers will feel like intruders if you are
home when they visit, and they might not be as receptive toward viewing your
home. Visit the local coffee house, yogurt shop, or take the kids to the local
park. If you absolutely cannot leave, try to remain in an out of they way area
of the house and do not move from room to room. Do not volunteer any
information, but answer any questions the agent may ask.
Lighting
When you know someone is coming by to tour your
home, turn on all the indoor and outdoor lights – even during
the day. At night, a lit house gives a "homey" impression when viewed
from the street. During the daytime, turning on the lights prevents harsh
shadows from sunlight and it brightens up any dim areas. Your house looks more
homey and cheerful with the lights on.
Fragrances
Do not use scented sprays to prepare for
visitors. It is too obvious and many people find the smells of those sprays
offensive, not to mention that some may be allergic. If you want to have a
pleasant aroma in your house, have a potpourri pot or something natural. Or turn
on a stove burner for a moment and put a drop of vanilla extract on it. It will
smell like you have been cooking.
Pet Control
If you have pets, make sure your listing agent
puts a notice with your listing in the multiple listing service. The last thing
you want is to have your pet running out the front door and getting lost. If you
know someone is coming, it would be best to try to take the pets with your while
the homebuyers tour your home. If you cannot do that, It is best to keep dogs in
a penned area in the back yard. Try to keep indoor cats in a specific room when
you expect visitors, and put a sign on the door. Most of the time, an indoor cat
will hide when buyers come to view your property, but they may panic and try to
escape.
The Kitchen Trash
Especially if your kitchen trash can does not
have a lid, make sure you empty it every time someone comes to look at your home
– even if your trash can is kept under the kitchen sink. Remember that you
want to send a positive image about every aspect of your home. Kitchen trash
does not send a positive message. You may go through more plastic bags than
usual, but it will be worth it.
Keep the House Tidy
Not everyone makes his or her bed every day, but
when selling a home it is recommended that you develop the habit. Pick up
papers, do not leave empty glasses in the family room, keep everything freshly
dusted and vacuumed. Try your best to have it look like a model home – a home
with furniture but nobody really lives there
The
Top Five Reasons Your House Hasn’t Sold!
Why won’t your house sell? One day a woman named Mary
called to ask for real estate advice. She started by saying that her house had
been listed for four months with another agent. Activity was slow and she had no
offers. When she questioned her agent, she was simply told, "Well, selling
a house takes time."
Quite rightly, that answer didn’t satisfy Mary.
Nationwide research shows that there are five
main reasons real estate doesn't sell in a timely fashion: